South Korea
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South Korea

Discover the perfect blend of ancient traditions and cutting-edge technology in South Korea. From vibrant Seoul to serene temples, pristine beaches to mountain hiking trails, experience K-culture, world-class cuisine, and warm hospitality.

Overview

Last updated: November 13, 2025

South Korea, officially the Republic of Korea, is a captivating East Asian nation that seamlessly blends 5,000 years of history with ultra-modern innovation. This dynamic country has emerged as a global cultural powerhouse, captivating the world with its K-pop music, K-dramas, cutting-edge technology, and exquisite cuisine.

From the neon-lit streets of Seoul to the tranquil beauty of ancient Buddhist temples, from the DMZ's poignant history to Jeju Island's volcanic landscapes, South Korea offers an incredible diversity of experiences. The country is remarkably safe, incredibly well-connected with high-speed trains and efficient public transport, and increasingly English-friendly.

South Korea's compact size means you can experience bustling metropolitan cities, serene countryside, coastal beauty, and mountainous terrain all within a single trip. The Korean people's pride in their culture, combined with their warm hospitality (known as "jeong"), creates a welcoming atmosphere that makes visitors feel like honored guests.

When to Visit

Best Time: Spring (April-May) and Autumn (September-November)

Spring (March-May): Cherry blossoms bloom from late March through April, creating stunning pink canopies throughout the country. Weather is mild (10-20°C / 50-68°F), perfect for outdoor exploration. Book accommodations early as this is peak season.

Summer (June-August): Hot and humid (25-35°C / 77-95°F) with monsoon season from late June to late July. Despite rain, this is festival season. Beaches are packed, mountain hiking popular.

Autumn (September-November): Many consider autumn the best time. Weather is crisp and clear (10-20°C / 50-68°F), humidity drops, and mountains become a palette of reds, oranges, and yellows. October is spectacular for foliage viewing.

Winter (December-February): Cold (0 to -10°C / 32-14°F) but offers unique experiences. World-class ski resorts, ice fishing festivals, winter light festivals. Hotel rates drop except around Christmas and Lunar New Year.

What to See & Do

Seoul - The Vibrant Capital

  • Gyeongbokgung Palace & changing of guard ceremony
  • Bukchon Hanok Village (traditional Korean houses)
  • N Seoul Tower for panoramic city views
  • Myeongdong (shopping & street food) & Hongdae (youth culture)
  • DMZ tours to the North Korean border
  • Dongdaemun Design Plaza (modern architecture)
  • Traditional markets: Namdaemun, Gwangjang, Dongdaemun

Busan - Korea's Beach City

  • Haeundae & Gwangalli Beaches
  • Gamcheon Culture Village ("Korea's Santorini")
  • Jagalchi Fish Market (largest seafood market)
  • Haedong Yonggungsa (oceanside temple)

Jeju Island - Korea's Hawaii

  • Hallasan National Park (highest mountain - 1,950m volcano)
  • Seongsan Ilchulbong (UNESCO volcanic crater)
  • Manjanggul Cave (lava tube)
  • Jeju Olle Trail (coastal hiking routes)
  • Pristine beaches and dramatic waterfalls

Gyeongju - Ancient Capital

  • Bulguksa Temple & Seokguram Grotto (UNESCO)
  • Tumuli Park (royal burial mounds)
  • Cheomseongdae Observatory (7th century)

Other Highlights:

  • Andong Hahoe Folk Village (UNESCO)
  • Seoraksan National Park (dramatic granite peaks)
  • Jeonju (Korea's food capital, birthplace of bibimbap)
  • Boseong Green Tea Fields
  • Nami Island (K-drama filming location)

Unique Experiences:

  • Jimjilbang (Korean spa) overnight stays
  • Temple stay programs
  • K-pop concerts and K-Star Road
  • Cooking classes and kimchi-making
  • Wearing hanbok at palaces (free entry!)

Explore Our Tour

South Korea Self-Guided Discovery

South Korea Self-Guided Discovery

Self-guided cultural journey

Discover Korea’s hidden corners, ancient temples, and vibrant cities: your route, your rhythm, but like a local.

9 days / 8 nightsPrivateFrom EUR 99

Getting Around

World-Class Public Transportation

Seoul Metro: One of the world's best subway systems with 23 lines. Trains run 5:30 AM - midnight, spotlessly clean, with free WiFi and English announcements. Get a T-money card for seamless travel.

KTX (High-Speed Rail): Connects major cities at up to 305 km/h. Seoul to Busan in just 2.5 hours. Korail Pass offers unlimited travel for tourists.

City Buses & Taxis: Efficient bus networks in all cities. Taxis are abundant and affordable. Use Kakao T app for easy taxi booking.

Apps to Download:

  • Naver Map or Kakao Map (Google Maps limited in Korea)
  • Kakao T (taxi booking)
  • Subway Korea (metro navigation)
  • Papago (translation)

Pro Tips: T-money cards save money. Subway transfers free within 30 minutes. Last trains around midnight.

Food & Drink

Korean Cuisine - A Culinary Adventure

Must-Try Dishes:

Kimchi (김치): Fermented vegetables (usually napa cabbage) with chili pepper. Served with every meal. Over 200 varieties exist.

Bibimbap (비빔밥): Mixed rice bowl with vegetables, meat, fried egg, and gochujang (chili paste). Jeonju version is the most famous.

Korean BBQ (고기구이): Grill meat at your table. Popular: samgyeopsal (pork belly), galbi (beef short ribs). Comes with endless banchan (side dishes).

Bulgogi (불고기): Marinated beef, tender and slightly sweet. One of Korea's most famous exports.

Tteokbokki (떡볶이): Spicy rice cakes in gochujang sauce. Popular street food.

Samgyetang (삼계탕): Whole young chicken stuffed with ginseng, rice, and jujubes. Eaten in summer for stamina.

Japchae (잡채): Glass noodles stir-fried with vegetables and meat. Savory and slightly sweet.

Jjigae (찌개): Korean stew. Try sundubu-jjigae (soft tofu stew) or kimchi-jjigae.

Korean Fried Chicken: Twice-fried for extra crispiness. Flavors: yangnyeom (spicy-sweet), soy garlic, honey butter.

Naengmyeon (냉면): Cold buckwheat noodles, perfect for summer.

Street Food Favorites:

  • Hotteok (sweet pancakes)
  • Odeng (fish cake skewers)
  • Bungeoppang (fish-shaped pastry)
  • Korean corn dogs (with potato coating!)
  • Tornado potato
  • Egg bread (gyeran-bbang)

Drinks:

  • Soju: Korea's national spirit (like vodka, 16-20% ABV). Mix with beer for somaek
  • Makgeolli: Milky rice wine, slightly sweet and fizzy
  • Korean Beer: Brands like Cass, Hite, OB
  • Coffee Culture: Cafes everywhere - try unique flavors
  • Traditional Teas: Omija, yujacha (citron), boricha (barley)

Dining Experiences:

  • Pojangmacha: Street food tents serving snacks and drinks
  • Hansik: Traditional Korean restaurants
  • Pojangmacha: Tented street restaurants
  • Temple Food: Vegetarian Buddhist cuisine
  • Food Courts: In department store basements (excellent and affordable)

Food Culture:

  • Banchan (side dishes) are free and unlimited - ask for refills
  • Many restaurants specialize in one dish
  • "All-you-can-eat" Korean BBQ popular
  • Late-night food culture thriving
  • Delivery culture advanced (even McDonald's delivers!)

Where to Eat:

  • Seoul: Gwangjang Market, Myeongdong street food, Gangnam restaurants
  • Busan: Jagalchi fish market, seafood restaurants
  • Jeonju: Bibimbap hometown
  • Jeju: Black pork, seafood, hallabong (citrus)

Food Tours: Highly recommended to navigate and understand Korean cuisine better.

Culture & Customs

Essential Cultural Etiquette

Respect & Hierarchy: Korean culture emphasizes respect for elders and hierarchical relationships. Bow when greeting (depth shows respect level). Use two hands when giving/receiving items from elders.

Dining Etiquette:

  • Wait for eldest person to start eating
  • Don't stick chopsticks upright in rice (funeral symbolism)
  • Pouring drinks: use two hands, never pour your own
  • It's polite to try everything offered
  • Tipping not expected or practiced

Shoes Off: Remove shoes when entering homes, some restaurants, temples, and traditional accommodations. Look for shoe racks at entrances.

Public Behavior:

  • Koreans value "nunchi" (reading the room/social awareness)
  • Public displays of affection are becoming more accepted but still uncommon
  • Quiet on public transport - phone calls frowned upon
  • Don't blow your nose in public (go to restroom)

Honorifics & Language:

  • Learn basic Korean phrases (appreciated)
  • "Annyeonghaseyo" (hello), "Gamsahamnida" (thank you), "Jwe-song-hamnida" (sorry)
  • Address people with titles, not first names unless invited

Gift Giving: Bring small gifts when invited to homes. Avoid sets of four (unlucky number). Don't open gifts immediately.

Photography: Ask before photographing people. Some areas (temples, palaces) have photography restrictions.

Drinking Culture: Refusing drinks from elders can be rude. Turn away when drinking in presence of elders. Social drinking (회식) important in bonding.

Where to Stay

Accommodation Options for Every Budget

Luxury Hotels (₩200,000+/night)

  • International chains: Four Seasons, Park Hyatt, Lotte Hotel, JW Marriott
  • Seoul: Gangnam, Myeongdong, Jongno areas
  • Busan: Haeundae beachfront
  • Excellent service, English-speaking staff, rooftop bars, spas

Mid-Range Hotels (₩80,000-200,000/night)

  • Korean chains: Ibis, Best Western, Lotte City Hotel
  • Boutique hotels in Hongdae, Itaewon
  • Clean, modern, good locations
  • Usually include breakfast

Budget Options (₩30,000-80,000/night)

  • Guesthouses: Private or shared rooms, social atmosphere, local tips from hosts
  • Love Motels: Despite the name, perfectly respectable budget hotels. Clean, modern, good value
  • Hostels: Dormitories and private rooms, social vibe, often include breakfast
  • Jimjilbang: Korean spa/bathhouses with sleeping areas (₩10,000-15,000/night). Unique cultural experience!

Traditional Stays

  • Hanok Guesthouses: Traditional Korean houses with ondol (heated floor), paper doors, courtyards
  • Popular areas: Bukchon (Seoul), Jeonju, Gyeongju
  • Price range: ₩50,000-150,000/night
  • Book early as rooms limited
  • Cultural experience but can be basic (thin walls, shared bathrooms)

Temple Stays

  • Overnight at Buddhist temples
  • Includes temple food, meditation, chanting ceremonies
  • ₩50,000-70,000/night
  • Requires modest dress, early wake-up (4-5 AM)
  • Book via templestay.com

Unique Accommodations

  • Jeju Island: Beach resorts, private villas, pension houses
  • Ski Resorts: Winter packages in Gangwon Province
  • Glamping: Luxury camping near nature
  • Airbnb: Legal but limited; often apartments

Booking Platforms:

  • Booking.com, Agoda, Hotels.com (international)
  • Naver, Yanolja (Korean sites - better prices)
  • Airbnb (limited availability)

Best Areas to Stay:

Seoul:

  • Myeongdong: Central, shopping, easy airport access, touristy
  • Hongdae: Youth culture, nightlife, cafes, artistic vibe
  • Gangnam: Modern, upscale, K-pop sites, great dining
  • Insadong/Jongno: Traditional culture, palaces, central
  • Itaewon: International food, nightlife, LGBTQ+ friendly

Busan:

  • Haeundae: Beach, luxury hotels, aquarium
  • Gwangalli: Beach, younger vibe, Diamond Bridge views
  • Seomyeon: Shopping, transportation hub, local vibe
  • Nampo-dong: Markets, street food, Gamcheon village

Jeju Island:

  • Jeju City: Convenient, airport, restaurants
  • Seogwipo: Waterfalls, natural beauty, relaxed
  • Jungmun: Beach resorts, tourist complex
  • Hallim/Aewol: Cafes, coastal views, peaceful

Tips:

  • Book 3-6 months ahead for cherry blossom season (April) and autumn (October)
  • Avoid Lunar New Year and Chuseok (rates high, many places closed)
  • Many hotels have 24-hour convenience stores nearby
  • Coin laundry available in most neighborhoods
  • Check-in usually 3-4 PM, check-out 11 AM-noon

Practical Tips

Visa & Entry:

  • Many nationalities get 90-day visa-free entry (check K-ETA requirements)
  • K-ETA (Korea Electronic Travel Authorization) - apply online before arrival
  • Passport validity: 6 months beyond stay

Money & Costs:

  • Currency: Korean Won (KRW / ₩)
  • Credit cards widely accepted in cities
  • Cash needed for traditional markets, small restaurants, temples
  • ATMs everywhere, but not all accept foreign cards (look for "Global ATM")
  • Budget: $50-100/day budget travel, $100-200 mid-range, $200+ luxury

Language:

  • English spoken in tourist areas, hotels, major restaurants
  • Less common outside Seoul and Busan
  • Download Papago or Google Translate
  • Most signs have English translations
  • Korean alphabet (Hangul) is phonetic - easy to learn basics

Internet & SIM Cards:

  • Free WiFi ubiquitous (cafes, restaurants, public spaces)
  • Rent pocket WiFi at airport or buy SIM card
  • Major carriers: SK Telecom, KT, LG U+
  • Unlimited data plans affordable

Safety:

  • Extremely safe country, even at night
  • Low violent crime rate
  • Keep valuables secure in crowded areas
  • Emergency: 112 (police), 119 (fire/ambulance)
  • 1330 Korea Travel Hotline (English support)

Health:

  • Excellent healthcare system
  • Travel insurance recommended
  • Pharmacies ("yakguk") widespread
  • Tap water safe to drink
  • Air quality can be poor (yellow dust in spring)

Shopping:

  • Major sales: January, July-August
  • Tax refund available for purchases over ₩30,000
  • Duty-free shops at airports and major areas
  • Myeongdong: cosmetics, Dongdaemun: fashion, Namdaemun: traditional goods

Accommodation:

  • Book ahead for cherry blossom season and holidays
  • Options: luxury hotels, guesthouses, hanok stays, jimjilbang (spa overnight)
  • Ondol rooms have heated floors (sleep on futon mattresses)
  • Love motels common and budget-friendly (don't worry about the name!)

Food Safety & Dietary:

  • Food hygiene excellent
  • Vegetarian/vegan options limited but improving (temple food is vegetarian)
  • Halal food available in Seoul's Itaewon
  • Water in restaurants always free
  • Many places have photo menus

Basic Facts

capital
Seoul
climate
Temperate, 4 distinct seasons
currency
Korean Won (KRW / ₩)
timezone
Korea Standard Time (KST, UTC+9)
bestMonths
April-May, September-November
population
~51.7 million
callingCode
+82
drivingSide
Right
internetTLD
.kr
avgFlightTime
12-14 hours from Europe, 13-15 hours from US East Coast
emergencyFire
119
travelHotline
1330 (English support)
emergencyPolice
112
officialLanguage
Korean
electricalOutlets
220V/60Hz, Type C & F plugs

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